How can promotional products enhance your brand?

Guest article by Frazor Murphy, owner of ThinRedLine Products. 


Your brand is defined as a set of associations people make with your company, product or service. An effective brand should stand out and differentiate your company from competition. It should target your customers effectively, ensuring your brand message lasts longer, it should inspire new sales and help create and develop customer loyalty.

At ThinRedLine Products we know what it means to create a unique branded product that embraces these principals, that’s why we’ve come up with four essential branded product ideas  – just for you. We’ve used our experience of the market place and our whole-hearted enthusiasm, to find the best promotional solutions for you and your customers – and the results are potentially spectacular for your brand!

What’s the value of branded merchandise?

We’ve always known it, but now it’s official. As a brand marketing tool branded products are invaluable in terms of getting your message out there and deliver a higher ROI than the majority of other forms of advertising. The latest research results show a conclusive link between promotional products, branding and sales, but don’t just take our word for it…..

The results from recent research by the British Promotional Merchandise Association speak for themselves. Key findings include:

97.7% said promotional products were NOT a waste of money

88.1% had a branded product in their office

79.8% keep a useful promotional product for over two years.

Over half said that a branded promotional product would inspire them to take action.

How can you get some?

Our spring offer pulls together four top selling products that we know your clients will love. The perfect marketing tools that can be branded with your logo and subtly co-branded with the Lettingweb logo too. Practical, great quality, cost effective marketing products that have the potential to both inspire new customers to take action and to let your existing clients know just how much you appreciate them.

We’re here to help and will guide you through the entire process of ordering your branded products. We’ll give creative guidance, producing your artwork and visuals free from logo supplied, we’ll take care of visuals and production – right through to the delivery of your goods.

April 2015 – Promotional Offer

Each month, we work with ThinRedLine to bring our Members four best-selling promotional items at an exclusive price and in colour, complete with your logo and subtly co-branded with Lettingweb.

This month, the products are:

Classic office notebook – from £3.20 eachpromo_book

Classic hard cover A5 notebook with elastic closure and 80 sheets (80gsm) of lined  paper. Features an expandable pocket at the back to keep small notes.

promo_keyringsDomed Keyring – from £0.99 each

With full colour domed branding on both sides of this keyring, your brand and message is sure to stand out from the rest. The keyring has a sturdy plastic clip attachment.


Rio Ballpen – from £0.50 eachpromo_pen

This pen is sure to prove a promotional favourite thanks to its eye-catching design.It has a tactile finger grip design that makes it a joy to write with. Pen is supplied with black ink.


promo_usbUSB Power Charger – 2200mAh Powerbank – from £4.78 each

Power up laptops, tablets and smartphones with this branded battery charger. An essential product – branded with your logo – that clients will carry where ever they go.


To order, contact Frazor before close of business on Thursday 30 April. Click here for more information.

Go on, it couldn’t be simpler, create a lasting brand impression now!

frazormurhpyGuest article by Frazor Murphy, owner of ThinRedLine Products, at Lettingweb Corporate Partner.

Contact Frazor on 0131 556 9499 or email